Evelyn

A perfect example of when a branding narrative can be the guiding principal in both building a brand and designing a space. Inspired by a novel, Evelyn takes the classic Hollywood steakhouse and flips it on it's head. No longer is it named and fashioned around some stuffy man, it is instead guided by the duality of a Hollywood Starlet. The Dining room is the place to be seen, as is the circular bar, and all through out imagery of Evelyn's life are everywhere. Dance that dinner off in the lounge, inspired by the flashier side of Evelyn's party endeavors.
My team and I created design guides and production files for every aspect of the branding and customer experience. Everything from the logos, palette, photography styles, uniforms, and more.